Applied Nutrition Critical Oats 600g

Applied Nutrition Critical Oats is a high-quality, protein-enriched oat formula designed for retailers seeking a fast-moving breakfast and snack solution within the sports nutrition and wellness category. Combining 100% organic wholegrain oat flakes, premium whey protein concentrate & isolate, and MCT powder, Critical Oats provides sustained energy, great taste, and broad consumer appeal. Ideal for gyms, supplement stores, health retailers, and ecommerce platforms.

High-Quality Protein Source

Critical Oats delivers both whey protein concentrate and whey protein isolate, providing complete amino acid support for muscle repair and growth. This positions the product perfectly for customers seeking a convenient post-workout or morning protein meal.

Slow-Release Carbohydrates

Made with 100% organic wholegrain oats, the formula ensures sustained energy release, supporting endurance, performance, and long-lasting fullness—highly attractive for active consumers and busy professionals.

Added Healthy Fats (MCTs)

Enhanced with MCT powder, Critical Oats offers healthy fats that are quickly metabolised, supporting energy, cognitive function, and satiety. This increases appeal to both fitness and general wellness customers.

Great Taste & Convenience

Available in a natural banana flavour, this product provides a delicious, easy-to-prepare breakfast or snack option—an excellent fit for consumers looking for both flavour and nutrition in one product.

Strong Market Demand

Protein oats remain a fast-growing category in sports nutrition, offering high repeat purchase potential and strong margins for retailers.

How to Use – For Packaging & Retail Display

Option 1 – Boiling Water Method

1. Add 1 scoop (60g) of Critical Oats into a bowl.

2. Add 150ml boiling water and stir well.

3. Let stand for 2–3 minutes.

4. Add desired toppings and serve.

Option 2 – Microwave Method

1. Add 1 scoop (60g) of Critical Oats into a microwave-safe bowl.

2. Mix with 100ml cold water or milk.

3. Microwave for 30 seconds.

4. Stir, add toppings if desired, and enjoy.

These simple preparation methods make it a strong impulse buy for customers looking for convenience.

Serving Size: 10g – Servings Per Container: 10