Top Wholesale Supplement Trends for 2025

The supplement industry moves fast—here’s what retailers need to stock this year.

1. Energy & Focus Products

Pre-workouts and nootropics are growing in demand.

2. Health & Wellness

Categories like collagen, immune support, and greens are on the rise.

3. Sustainable Options

Eco-conscious packaging and cream of rice style clean carbs are trending.

4. Bundles & Stacks

Consumers want value packs, so categories like fat burners and muscle builders are great for stacking.

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